In 1989, the Loma Prieta earthquake changed the face of downtown
Santa Cruz, damaging dozens of buildings and hobbling the local retail
scene. The Cooper House, which had been a key public gathering space in
this oceanfront city’s core, was ruined. When the site was re-developed,
a larger building was placed along the street, and a smaller adjacent
public space, Abbott Square, was tucked away in the middle of the block
as a retail pass-through. The square never really became a real
destination for downtown…but now, with the help of the adjacent Museum of Art and History, that may be about to change.
PPS’s Cynthia Nikitin and Priti Patel visited Santa Cruz recently to kick off a series of Placemaking workshops with the MAH, a cultural institution that has been re-inventing itself as a participatory community hub since bringing on Nina Simon (a past Citizen Placemaker
interviewee) as director almost two years ago. The museum has outlined a
new vision “to become a thriving, central gathering place where local
residents and visitors have the opportunity to experience art, history,
ideas, and culture.” To further that mission, the MAH is taking
advantage of a 50-year lease on Abbott Square to bring the excitement
within its walls out into the public realm, creating a great new
destination for Santa Cruz.
Naturally, Nina and her staff brought the same innovative spirit that
they’ve applied to exhibitions and events at the museum to the
Placemaking Process. While hundreds of citizens and stakeholders
participated in workshops and meetings over the course of several days,
it was a children’s workshop organized in collaboration with one of the
dads in the community, Greg Larson, that really showed off the museum’s capacity for thinking outside the box.
“The children’s workshop was exciting because it speaks to two
things,” says Cynthia. “First, it showed that it’s not really
far-fetched to think that kids can talk about public space and
contribute really meaningfully to Placemaking. Kids have great
imaginations, and they can look at an adult problem and think
differently about what they want to do with it. Second, it highlighted
the museum’s role as a community institution, as a creative and
networked place, and so clearly spoke to that vision that the staff is
working toward.”
One of the most exciting things about this unique component of the
process in Santa Cruz was that it grew organically out of the museum’s
public engagement efforts leading up to the workshop. “One of the things
we’ve heard over and over again from people is that there’s no place
for families to come downtown with their kids,” Nina explains. “When I
ran into Greg, a museum member and manager for an adjacent town, I
invited him to the Abbott Square workshop and he asked if he could bring
his daughter. He runs a dads group, and offered to put together a
family component to the workshop.”
Greg worked with the MAH’s Director of Community Programs, Stacey
Garcia, to plan activities to engage local kids into the Placemaking
process. On the day of the event, Greg and 25 local kids (aged five to
10) joined the adults in the opening presentation on Placemaking in the
workshop led by Cynthia and Priti, before breaking off for a series of
adventures and brainstorming activities. The first stop was Abbott Plaza
itself, where everyone was encouraged to think about ideas for the
space. “We told them, ‘Imagine you could have anything you want in this square, and got them to start sharing ideas while they were in the physical space,” Greg recalls.
Next, it was up to the museum’s rooftop sculpture garden, where kids
were encouraged to play on the art while considering what made the space
fun, and thinking about what would make them want to come back. After
that, they went back inside to do some more traditional group
brainstorming, drawing their ideas on big sheets of butcher paper, and
then sharing ideas with each other. Among the ideas generated were a
theater space, Chinese lanterns, a giant slide, a maze, a chocolate
fountain, a zipline, flowers, a climbing wall, a tunnel—even a replica
of the Titanic!
The kids then voted on their favorites to select a few key “big
ideas” to present to the grown-ups, and then spent some time coming up
with three skits to act out during that presentation to illustrate their
ideas for the climbing wall, maze, and tunnel. Once they were back with
the adults, the skits proved to be a big hit. “The kids crawling around
and over and under the tables in the room during their skits got the
adults more engaged,” says Greg. “It was beyond theater in the round;
the kids took the stage to the adults.”
True to form for an arts-friendly town like Santa Cruz, those adults
were ready to play ball! Says Cynthia: “One of the dads worked with the
city, and also teaches rope climbing, and it got him thinking, ‘You
know, we could hook some guide wires between the buildings, and I could
teach lessons in the plaza. It’s not that far-fetched.’ Kids wanted a
zipline, and he was like, ‘You could do that, actually…’ These kids didn’t know to be cynical.”
In fact, the ideas were so well-received that, according to Nina, the
kids’ contributions had a marked impact on the adults’ discussion. “You
could tell that the adults really became the stewards of the kids’
ideas, in a sense. It re-oriented us to what it really means to create
something that’s family-friendly.”
When you approach it the right way, Placemaking has the potential to
bring out the kid in everyone. While priorities have to be determined
and decisions have to be made, at the start, there is potential in every
public space for an amazing new destination to emerge. Sharing freely
and openly at the outset is key because, even if some of the more
outlandish ideas won’t be feasible, they can help to set a tone and
establish the kind of flexibility and open-mindedness that lead,
ultimately, to stronger results.
“I think that the main takeaway was that it really is possible to
engage kids in productive ways, parallel to adults, in a creative design
process,” says Greg. “It’s important for it to be multi-modal,
experiential, reflective, artistic, tactile. If there’s anything
consistent to what the kids drew up, it was that the square and the art
on the square needs to be engaging, or participatory as Nina would say,
where they can touch it or interact with it, not simply observe it.”
We’ll be back in Santa Cruz next month. We’ll keep you posted as the new Abbott Square shapes up!