Sustainable Lifestyles 2050
For decades there was a dramatically increasing upward trend in consumption levels, first in what was then called the ‘developed’ world, and then in the ‘emerging’ markets. For a time it appeared that there was no stopping it, but we finally managed to find ways to create sustainable alternatives that didn’t feel like lesser options; to find early signs of a real shift in values; and to find the right ways of communicating both of these trends to build civic will. Our organization was active in each of these areas, through our aligned work with partners, and our understanding of consumers. It all began when we partnered with Collective Invention to create a deeply immersive futures experience called Sustainable Lifestyles 2050.
