Thursday, March 12, 2009

Creating Widespread Empathy


Dev Patnaik "This manifesto is dedicated to what ought be a mind-scorchingly obvious idea.

An idea that every successful company ought to know and understand in their bones.

An idea that the vast majority of companies nonetheless fail to get.

That idea?

That empathy equals growth."

About the author:

Dev Patnaik, author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, is the Managing Associate of Jump Associates, a consulting firm that helps Fortune 500 companies build new businesses, define new products and services, and cultivate the right processes, metrics and culture needed to drive new business growth. Dev works closely with senior leaders at client companies like Nike, P&G, Target, and HP to identify new growth opportunities. Dev is also an Adjunct Professor at Stanford University. He is a frequent speaker at marketing, design and innovation forums. His articles on research and strategy have appeared in several publications, including BusinessWeek, the Design Management Review, and Brandweek.

Download the PDF manifesto to your hard drive.